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Rosé Is PUMA’s Newest Global Ambassador! Blackpink Star Makes Surprise Appearance At Brand’s Event In Germany

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Blackpink's Rosé appointed as PUMA's global brand ambassador

Blackpink’s Rosé appointed as PUMA’s global brand ambassador

Blackpink‘s Rosé sure knows how to take fans by surprise. Currently in Germany, the Gone singer has been appointed as PUMA‘s newest brand ambassador.

Blackpink’s Rosé appointed as PUMA’s global brand ambassador

On June 17, PUMA announced that Blackpink member Rosé had been appointed as their newest global brand ambassador. With this, the On the Ground singer has joined Rihanna, A$AP Rocky, Dua Lipa and Skepta as an ambassador for the athleisure wear brand. Expressing her excitement, the Blackpink star shared, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.”

Following the official announcement, Rosé made a surprise appearance at PUMA’s press conference in Germany. Sporting a red and white jacket along with a pair of black shorts and sneakers, the Gone singer looked like she ready for a quick run. Take a look:

On the work front

Following her departure from YG Entertainment for solo activities in December 2023, Rosé has been busy with brand events and photoshoots. As for her music career, the Hard to Love singer participate in I-LAND 2’s signal song Final Love Song. Furthermore, she had posted pictures from a recording studio and teased a new song earlier this year.

On June 17, South Korean media outlets reported that Rosé has decided to join YG Entertainment’s associate label THE BLACK LABEL for her solo activities. In response to the reports, THE BLACK LABEL stated, “We are currently in discussions with Rosé regarding an exclusive contract.” If Rosé signs the contract with THE BLACK LABEL, all four members of Blackpink would have found homes for their individual promotions.

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