Supermodel Bella Hadid has officially taken over the role of global ambassador for Chopard. After fueling major speculation through her high-profile appearances wearing Chopard jewellery, the model has now cemented her partnership with the Swiss luxury watch and jewellery company.
Chopard recently revealed that Bella Hadid is all set to be the face of their latest campaigns, appearing in advertisements and promotional materials both in Chopard boutiques and upscale retailers. Her collab with the luxury brand marks a significant moment for Chopard, with officials referring to it as the beginning of “a new chapter.”
Bella appointed newest brand ambassador for Chopard
“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” Bella said in a statement.
Meanwhile, Caroline Scheufele, Co-President and Artistic Director of Chopard, shared a released statement with Business Today, stating: “Bella epitomises the spirit of Chopard: a harmonious mix of effortless elegance and zest for life that perfectly resonates with what our watches and jewellery stand for. We are excited about embarking on this new journey together.”
Bella steps into this role following Oscar-winning actress Julia Roberts, who previously represented the brand. The new campaign, which will showcase six images of Hadid, is set to be unveiled soon.
Ever since she started her modelling career at the age of 16, she has managed to become an international fashion icon, gracing the covers of numerous magazines and earning accolades. Her tryst as an entrepreneur started back in May when she launched her own fragrance brand, Orabella.
