Blinkit- a Zomato-owned company is all set to launch ‘Café’ for quick snack deliveries. This new feature will help the foodies to enjoy their favourite samosas and chai in less than 10 minutes without leaving the home. Although the new service caters to the food enthusiast looking for convenient food munching options.
According to a source, this new café feature will be launched in pilot mode in selected cities later this month and will ensure quick deliveries of fast foods like sandwiches, chai, samosas and more. The newly launched feature will compete with rival Zepto café and Swiggy café.
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Zepto initially rolled out this café feature in Mumbai last year and is planning to expand its services in newer areas. The delivery app happily offers breakfast food items including coffee, tea, samosas and croissants at the ease of your home.
On the other hand, Swiggy made this grand entry to satisfy the needs of the customers with the introduction of this café feature. Seems to mirror Zepto, Swiggy allows users to order food items that promise to be delivered in just 15 minutes. Recently Swiggy has also launched ‘Bolt’ in six cities that focuses on delivering a selection of food dishes in a radius of 2km including pizza, burgers and sweets from popular restaurants like Chaayos, Eatfit, Starbucks and more.
The new Blinkit initiative will not only compete with its rivals but also help reinforce its focus on a 10-minute food delivery strategy. The delivery app will gradually expand to popular dishes like pasta, noodles and more that directly depend on the user’s response. Although the delivery platform is making strides in smaller cities.
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This new initiative from Blinkit highlights the efforts to play in the competitive market and has made it easier for individuals to access food items conveniently in less than 10 minutes. The feature also capitalizes on the growing demand for snack items.
